Assured Produce

To meet consumer expectations, food shops and food manufacturers must have complete confidence in the food they sell.

Much of that trust comes from knowing where raw ingredients come from and the standards to which they're produced.

By insisting suppliers are independently inspected, shops and manufacturers can gain confidence and pass this straight on to the consumers.

Assured Produce makes up part of the £5.3 billion worth of Red Tractor assured food sold in major British supermarkets every year.

Many of the larger chains carry literally thousands of Red Tractor lines. Some independent outlets do too, including restaurants and corner shops.