About the Scheme

The objective of the Assured Produce (AP) Scheme is to address the concerns and needs of consumers, retailers, processors and growers for safe food of good quality at affordable prices.

AP for Growers
Producing crops in accordance with the standards allows growers to sell produce to any supermarket or processor.

AP ensures growers do not need to meet the requirements of a range of competing and potentially conflicting commercial standards.

Application of the principles of integrated crop management (ICM) offers a sustainable, responsible, and profitable approach to horticulture.

AP for Consumers
Consumers buying Assured Produce can be confident in the safety and integrity of the produce they eat.

AP for Retailers & Processors
The major supermarkets and processors operating in the UK all support the scheme.

Independent assessment gives the grower the means to demonstrate to the retailer, and ultimately to the consumer, that crops are being grown in full compliance with the published standards.